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When thinking about web design, one of the best things to keep in mind is your color scheme. There are many aspects that go into finding the perfect web design color scheme.
What is the Website and Target Audience?
Knowing your target audience is extremely important when considering a color scheme for your website. You don’t want to scare away people because your color scheme says the wrong thing. For example, if you are selling men’s clothing, you may want to stay away from bright, flamboyant colors. Choosing the right colors for your customers and your product can help your bounce rate stay lower.
What is the Feel You are Going For?
If you want to put people at ease, it is best to use soothing, calming colors. Blues, earth tones, and cool colors can help with this. On the other hand, if you want to get them excited, you will want to use bold or bright colors. Studies have shown that different colors can evoke different emotions in people. Decide what emotions you want to bring out.
To Clash or to Blend?
When choosing your color scheme, you are choosing more than one color. Every color you use has to have a purpose. This includes not only the background color, but also link colors, text colors, and even the colors that are used in your images. Everything needs to make sense in your scheme. Because of this, you need to decide whether you are going to go for a matching color scheme, or do something a little different. Choosing contrasting colors can help bring out certain elements in your site, for example.
