Keeping Colors in Mind

Color scheme of warm colors. 

Image via Wikipedia

When thinking about web design, one of the best things to keep in mind is your color scheme. There are many aspects that go into finding the perfect web design color scheme.

What is the Website and Target Audience?

Knowing your target audience is extremely important when considering a color scheme for your website. You don’t want to scare away people because your color scheme says the wrong thing. For example, if you are selling men’s clothing, you may want to stay away from bright, flamboyant colors. Choosing the right colors for your customers and your product can help your bounce rate stay lower.

What is the Feel You are Going For?

If you want to put people at ease, it is best to use soothing, calming colors. Blues, earth tones, and cool colors can help with this. On the other hand, if you want to get them excited, you will want to use bold or bright colors. Studies have shown that different colors can evoke different emotions in people. Decide what emotions you want to bring out.

To Clash or to Blend?

When choosing your color scheme, you are choosing more than one color. Every color you use has to have a purpose. This includes not only the background color, but also link colors, text colors, and even the colors that are used in your images. Everything needs to make sense in your scheme. Because of this, you need to decide whether you are going to go for a matching color scheme, or do something a little different. Choosing contrasting colors can help bring out certain elements in your site, for example.

Is Computer Programming an Art?

Computer programming involves a variety of codes, from PHP to HTML, composed in the form of numbers and illegible text. To the lay person, it all resembles something they had encountered in high school algebra or physics, meaning, it all looks so scientific. However, when you look at what all of those codes produce–interactive websites, resourceful software, entertaining smartphone apps, etc.–it starts to look very creative. The answer to whether computer programming is an art may–like other works of art–lie in the eye of the beholder.

Image courtesy: http://search.creativecommons.org/?q=artist

 

It can be argued that internet codes like PHP and HTML are tools similar to an artists easel and paintbrush, or the paint itself. Once those codes are placed together in a functional arrangement, the computer screen is composed of varying colors, graphics and even video. Thus, web design is interrelated to computer programming. So, if web design is consider artistic, then it follows that computer programming is as well. In addition, building a website to perform in extraordinary ways requires a programmer to think outside the box, much like an artist.

Detractors to the idea of computer programming as an art can compare building a website to building a skyscraper: there is the web designer and architect who design the project, and then the programmer and engineer who builds it. Here, there is separation between the creative and scientific work. Further supporting this argument is the fact that most programmers have no formal art training. Regardless if it’s art or not, the creations from computer programmers are remarkable.